Here's a link to a quite refreshing and inspiring article about Bill Waterson's cries of "Beware!" about marketing associated with the Narnia movie. (What would this blog do without Christianity Today's e-mail newsletters? I am grateful to them.)
Watterson is the creator of Calvin and Hobbes, that wildly successful comic strip, which Watterson retired in 1996 (after ten years). The cartoonist explains why he did not grab up millions of dollars in marketing tie-ins to capitalize on the success of the strip. And in the short process, he says some wonderful things about maintaining fantasy and imagination , avoiding commercialism, and understanding "spirit." I commend it to you.
I hesitate on a couple of facts in the article. For example, I am certain that I have seen Calvin & Hobbes calendars, and the article suggests that Watterson even eschewed that avenue. And let's not forget the new 3-volume compilation of all the C&I strips, available for a mere $150 (list).
Still, I think the author of the article, who teaches at Wheaton College (home of the Marion E. Wade Center, housing collections from the Inklings and hangers-on -- including Dorothy Sayers; what an amazing place that is, too). makes some excellent points about "marketing God."
If I ever get my seminar on consumerism up and running, this will be one of the articles I'll throw in for consideration.